Media Partners Takes Home Three Awards
2017 Mid-Atlantic Society of Healthcare Marketing Announces Award Winners
Raleigh, NC (May 10, 2017) – Full-service marketing firm Media Partners, Inc. (MPI) received two Awards of Excellence and one Award of Merit last week at the 2017 Mid-Atlantic Society for Healthcare Strategy and Marketing Development (MASHSMD) conference in Charlottesville, VA.
MPI and The Summit Assisted Living, won an Award of Excellence for an Assisted Living brochure which serves as a display piece for common areas throughout The Summit’s campus and is also personally handed to prospects and mailed. The brochure includes a 14 point font size to help readers with impaired vision as well as a paragraph format and bullet points that use double spacing for ease of reading. Anecdotal evidence supports an increase in referrals and the occupancy rate is the highest it has been in years.
“It is truly an honor to work with a client such as The Summit who has such a strong commitment to providing the upmost services and quality standard of living to their patients,” said MPI partner Sal Conino. “These awards are a reflection of all of our hard work as a team and we are grateful for the opportunity to be recognized.”
Centra and Media Partners also won an Award of Excellence in the Broadcast Advertising category and an Award of Merit in the Product and Marketing category for Centra’s Piedmont Community Health Plan (PCHP) long form programming, “Medicare Made Simple”.
For this, MPI created a half-hour TV show that served a dual purpose; to explain Medicare options in a more simplistic manner through a longer formatted show with the purpose to convey difficult content in smaller segments and also promote the Piedmont Medicare Advantage product line. As a result of this, PCHP sales were up nearly 4% at final tally for Medicare Advantage in 2016.
The Mid-Atlantic Society for Healthcare Strategy and Marketing Development (MASHSMD) Marketing Excellence Awards celebrate the most outstanding work in the healthcare marketing and public relations industry from the previous year. MASHSMD was formed in 2015 as the result of the merger of the Virginia and Maryland chapters of healthcare PR, marketing, communications and planning professionals.
To view MPI’s work, click here or connect with Media Partners-Inc. on Facebook.
About Media Partners, Inc. (MPI)
Founded in 2000, MPI is a media marketing agency that has experienced strong growth in recent years, with key account wins and deepened, long-term client relationships. The agency has established itself as a formidable player in the region with strong capabilities in healthcare, education, retail and media – specifically offering marketing support to a number of broadcast outlets in North Carolina and Virginia. It blends the best of boutique and full-service agencies by offering clients a partnership of creative design and integrated thinking at every turn. With talent and expertise from senior partners, MPI is a media company that understands marketing. MPI has offices in Raleigh, NC and Lynchburg, VA. To learn more about MPI and mindfulmediamarketing, visit https://www.mediapartners-inc.com or connect with Media Partners-Inc. on Facebook.
About Centra Health
Centra is a regional nonprofit healthcare system based in Lynchburg, VA, created in 1987 with the merger of Lynchburg General and Virginia Baptist hospitals. In 2006, Southside Community Hospital in Farmville joined Centra as an affiliate. With more than 6,000 employees, a medical staff of nearly 500, and 150 employed physicians providing care in 38 locations, Centra serves over 500,000 people throughout central and southside Virginia with a comprehensive array of medical services in a variety of convenient settings.
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