As the younger generations enroll in college, student bodies are changing, and so are the marketing materials universities create. Diversity is not a new discussion, but more recently, Generation Z has started to call out institutions for “faking it.”
This article from Inside Higher Ed demonstrates this fact by highlighting recent scandals in the article “Marketing Authenticity in Higher Education.” If students notice a photoshopped image, it’s easy for them to spread the word. All they have to do is make a social media post. Recently, students have been calling out their colleges for photoshopping marketing materials to make photographs appear more diverse. Read more at Inside Higher Ed.