Raleigh, NC (September 1, 2016) – Full-service marketing firm Media Partners, Inc. (MPI) has added two new hires who fulfill key agency roles, assisting clients in the planning and execution of marketing programs while strengthening both traditional and digital media buying capabilities.
Kathleen Henzel has been appointed Senior Media Buyer and brings expertise in media analysis and search engine optimization. Certified in Google Analytics, Henzel is helping MPI clients achieve ROI marketing goals as well as assisting in the planning, buying and execution of all types of media. Henzel comes to MPI from Consultwebs where she developed digital marketing strategies to help clients increase online visibility in competitive niches. Her experience spans 15 years with prior positions at Dex Media, Appia, Capitol Broadcasting and McClatchy Interactive.
Hannah Peterson joins MPI as an Associate Account Executive, coordinating marketing support with a particular focus on creative development. Most recently, Peterson served as producer for Raleigh’s Back Home Productions. Before that she was Media Communications Coordinator for Wilmington’s Rountree Losee Law Firm. Peterson graduated from UNC-Chapel Hill’s School of Media and Journalism and excels at storytelling through photography and multimedia. Her award-winning projects include Fault Lines–Race, Class and Education in Durham, NC; Living Galapagos and Breathless and Burdened.
“It is a pleasure to welcome these marketing professionals to our team,” said Partner Sal Conino. “Both bring valuable expertise to MPI’s capabilities that will surely enhance the partnerships we have with all of our clients.”
About Media Partners, Inc.
Founded in 2000, MPI is a media marketing agency that has experienced strong growth in recent years, with key account wins and deepened, long-term client relationships. The agency has established itself as a formidable player in the region with strong capabilities in healthcare, education, retail, and media—specifically offering marketing support to a number of broadcast outlets in North Carolina, Virginia and Tennessee. It blends the best of boutique and full-service agencies by offering clients a partnership of creative design and integrated thinking at every turn. With talent and expertise from senior partners, MPI is a media company that understands marketing. To learn more about MPI and mindfulmediamarketing, visit https://www.mediapartners-inc.com.
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