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  • 3 Reasons Why I’m Confident That Media Still Has a Promising Future | AdWeek

3 Reasons Why I’m Confident That Media Still Has a Promising Future | AdWeek

  • By Media Partners Inc
  • September 3, 2019
  • Article SpotlightMedia

Is traditional media dying? Many would say the answer is yes. As the digital landscape grows, many assume traditional media is getting left behind. There’s more to consider, however, than cord-cutting and mobile apps. In reality, the media landscape is complicated, and there’s no one-size-fits-all replacement for cable TV, print publications, and out-of-home installments.   

Christa Carone in her Adweek article “3 Reasons Why I’m Confident That Media Still Has A Promising Future” emphasizes the importance of a multimedia approach, and why traditional media is still essential to a successful ad campaign. The reason? Content. “Adults in America spend nearly half of every day consuming content,” Carone points out. To effectively reach an audience, a marketer needs to approach people everywhere they go, not just on one platform. This requires placing ads on a variety of different media vehicles. Read more at Adweek.

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About Media Partners, Inc.

Media Partners, Inc. (MPI) is a marketing firm specializing in strategic advertising solutions. With offices in Raleigh, NC and Lynchburg, VA, we’re a media company that understands marketing, not a marketing company that tries to understand media. This differentiation has led to client satisfaction and referral-based growth.

Recent Posts

  • Marketing Authenticity in Higher Education | Inside Higher Ed
  • Report: Demand for Specialist Physicians Driving Physician Recruitment | PR Newswire
  • 3 Reasons Why I’m Confident That Media Still Has a Promising Future | AdWeek
  • Home
  • Blog
  • Article Spotlight
  • 3 Reasons Why I’m Confident That Media Still Has a Promising Future | AdWeek

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