Is traditional media dying? Many would say the answer is yes. As the digital landscape grows, many assume traditional media is getting left behind. There’s more to consider, however, than cord-cutting and mobile apps. In reality, the media landscape is complicated, and there’s no one-size-fits-all replacement for cable TV, print publications, and out-of-home installments.   

Christa Carone in her Adweek article “3 Reasons Why I’m Confident That Media Still Has A Promising Future” emphasizes the importance of a multimedia approach, and why traditional media is still essential to a successful ad campaign. The reason? Content. “Adults in America spend nearly half of every day consuming content,” Carone points out. To effectively reach an audience, a marketer needs to approach people everywhere they go, not just on one platform. This requires placing ads on a variety of different media vehicles. Read more at Adweek.