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Marketing Authenticity in Higher Education | Inside Higher Ed

Marketing Authenticity in Higher Education | Inside Higher Ed

  • September 3, 2019
  • Article SpotlightEducation

As the younger generations enroll in college, student bodies are changing, and so are the marketing materials universities create. Diversity is not a new discussion, but more recently, Generation Z has started to call out institutions for “faking it.”  This article from Inside Higher Ed demonstrates this fact by highlighting recent scandals in the article

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Report: Demand for Specialist Physicians Driving Physician Recruitment | PR Newswire

Report: Demand for Specialist Physicians Driving Physician Recruitment | PR Newswire

  • September 3, 2019
  • Article SpotlightHealthcare

Staying on top of healthcare trends is essential to a successful recruiting campaign. This article from PR Newswire “Report: Demand for Specialist Physicians Driving Physician Recruitment” provides some valuable insight into the current needs of the healthcare space. It discusses starting salaries, value-based payments, specialists being hired at a higher rate, and more. “While demand

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3 Reasons Why I’m Confident That Media Still Has a Promising Future | AdWeek

  • September 3, 2019
  • Article SpotlightMedia

Is traditional media dying? Many would say the answer is yes. As the digital landscape grows, many assume traditional media is getting left behind. There’s more to consider, however, than cord-cutting and mobile apps. In reality, the media landscape is complicated, and there’s no one-size-fits-all replacement for cable TV, print publications, and out-of-home installments.    Christa

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Nielsen Acquires Sorenson Media As It Expands Addressable TV Efforts | AdAge

  • May 6, 2019
  • Article SpotlightMedia

By acquiring recently bankrupt Sorenson Media, Nielsen positions itself to scale and improve upon addressable TV. Nielsen is aiming to improve the value and efficiency across the media chain, from placement to reporting, with this new acquisition and their soon to be launched advanced video advertising group. Historically, Nielsen has measured household TV viewing and

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Marketing in Higher Education: The 4 P’s Model | Inside Higher Ed

  • May 6, 2019
  • Article SpotlightEducation

We all know what marketing is. However, there’s no one-size-fits-all approach to branding, advertising, or any other part of marketing. Every company is different, and each industry has its own set of norms. Consumer expectations often guide what marketers do, whether the goal of the campaign is to fit in or stand out. Education marketing

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About Media Partners, Inc.

Media Partners, Inc. (MPI) is a marketing firm specializing in strategic advertising solutions. With offices in Raleigh, NC and Lynchburg, VA, we’re a media company that understands marketing, not a marketing company that tries to understand media. This differentiation has led to client satisfaction and referral-based growth.

Recent Posts

  • Marketing Authenticity in Higher Education | Inside Higher Ed
  • Report: Demand for Specialist Physicians Driving Physician Recruitment | PR Newswire
  • 3 Reasons Why I’m Confident That Media Still Has a Promising Future | AdWeek
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