As the younger generations enroll in college, student bodies are changing, and so are the marketing materials universities create. Diversity is not a new discussion, but more recently, Generation Z has started to call out institutions for “faking it.” This article from Inside Higher Ed demonstrates this fact by highlighting recent scandals in the article
Staying on top of healthcare trends is essential to a successful recruiting campaign. This article from PR Newswire “Report: Demand for Specialist Physicians Driving Physician Recruitment” provides some valuable insight into the current needs of the healthcare space. It discusses starting salaries, value-based payments, specialists being hired at a higher rate, and more. “While demand
Is traditional media dying? Many would say the answer is yes. As the digital landscape grows, many assume traditional media is getting left behind. There’s more to consider, however, than cord-cutting and mobile apps. In reality, the media landscape is complicated, and there’s no one-size-fits-all replacement for cable TV, print publications, and out-of-home installments. Christa
By acquiring recently bankrupt Sorenson Media, Nielsen positions itself to scale and improve upon addressable TV. Nielsen is aiming to improve the value and efficiency across the media chain, from placement to reporting, with this new acquisition and their soon to be launched advanced video advertising group. Historically, Nielsen has measured household TV viewing and
We all know what marketing is. However, there’s no one-size-fits-all approach to branding, advertising, or any other part of marketing. Every company is different, and each industry has its own set of norms. Consumer expectations often guide what marketers do, whether the goal of the campaign is to fit in or stand out. Education marketing
