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3 Reasons Why I’m Confident That Media Still Has a Promising Future | AdWeek

  • September 3, 2019
  • Article SpotlightMedia

Is traditional media dying? Many would say the answer is yes. As the digital landscape grows, many assume traditional media is getting left behind. There’s more to consider, however, than cord-cutting and mobile apps. In reality, the media landscape is complicated, and there’s no one-size-fits-all replacement for cable TV, print publications, and out-of-home installments.    Christa

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Nielsen Acquires Sorenson Media As It Expands Addressable TV Efforts | AdAge

  • May 6, 2019
  • Article SpotlightMedia

By acquiring recently bankrupt Sorenson Media, Nielsen positions itself to scale and improve upon addressable TV. Nielsen is aiming to improve the value and efficiency across the media chain, from placement to reporting, with this new acquisition and their soon to be launched advanced video advertising group. Historically, Nielsen has measured household TV viewing and

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Super Bowl Commercials 2019: Brands Play It Safe and Look to the Future | The New York Times

  • February 13, 2019
  • Article SpotlightMedia

We were just as excited for Gameday as the next agency! This article by The New York Times walks us through some of the most impactful ads and prominent themes that appeared during the Patriots vs Rams game. The New York Times opens up the article with a recap of the most popular topics covered

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About Media Partners, Inc.

Media Partners, Inc. (MPI) is a marketing firm specializing in strategic advertising solutions. With offices in Raleigh, NC and Lynchburg, VA, we’re a media company that understands marketing, not a marketing company that tries to understand media. This differentiation has led to client satisfaction and referral-based growth.

Recent Posts

  • Marketing Authenticity in Higher Education | Inside Higher Ed
  • Report: Demand for Specialist Physicians Driving Physician Recruitment | PR Newswire
  • 3 Reasons Why I’m Confident That Media Still Has a Promising Future | AdWeek
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Media Partners, Inc.

4020 Barrett Dr #104
Raleigh, NC 27609
919.781.0433

Recent Work

  • Arclin
    August 8, 2022 - 5:02 pm
  • ECHO
    August 8, 2022 - 4:49 pm
  • Centra Annual Report
    April 16, 2022 - 2:25 pm

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