Is traditional media dying? Many would say the answer is yes. As the digital landscape grows, many assume traditional media is getting left behind. There’s more to consider, however, than cord-cutting and mobile apps. In reality, the media landscape is complicated, and there’s no one-size-fits-all replacement for cable TV, print publications, and out-of-home installments. Christa
By acquiring recently bankrupt Sorenson Media, Nielsen positions itself to scale and improve upon addressable TV. Nielsen is aiming to improve the value and efficiency across the media chain, from placement to reporting, with this new acquisition and their soon to be launched advanced video advertising group. Historically, Nielsen has measured household TV viewing and
We were just as excited for Gameday as the next agency! This article by The New York Times walks us through some of the most impactful ads and prominent themes that appeared during the Patriots vs Rams game. The New York Times opens up the article with a recap of the most popular topics covered
