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Marketing Authenticity in Higher Education | Inside Higher Ed

Marketing Authenticity in Higher Education | Inside Higher Ed

  • September 3, 2019
  • Article SpotlightEducation

As the younger generations enroll in college, student bodies are changing, and so are the marketing materials universities create. Diversity is not a new discussion, but more recently, Generation Z has started to call out institutions for “faking it.”  This article from Inside Higher Ed demonstrates this fact by highlighting recent scandals in the article

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Marketing in Higher Education: The 4 P’s Model | Inside Higher Ed

  • May 6, 2019
  • Article SpotlightEducation

We all know what marketing is. However, there’s no one-size-fits-all approach to branding, advertising, or any other part of marketing. Every company is different, and each industry has its own set of norms. Consumer expectations often guide what marketers do, whether the goal of the campaign is to fit in or stand out. Education marketing

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Marketing Strategies in Overdrive: How Colleges Market Online Courses and Programs | Inside Higher Ed

  • February 13, 2019
  • Article SpotlightEducation

As online higher education rises in popularity, universities need to think out of the box to break the clutter and get the word out. Online banner ads just aren’t going to cut it in the competitive market. This article from Inside Higher Ed explores a unique marketing technique that Celia Cameron, the vice president of

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About Media Partners, Inc.

Media Partners, Inc. (MPI) is a marketing firm specializing in strategic advertising solutions. With offices in Raleigh, NC and Lynchburg, VA, we’re a media company that understands marketing, not a marketing company that tries to understand media. This differentiation has led to client satisfaction and referral-based growth.

Recent Posts

  • Marketing Authenticity in Higher Education | Inside Higher Ed
  • Report: Demand for Specialist Physicians Driving Physician Recruitment | PR Newswire
  • 3 Reasons Why I’m Confident That Media Still Has a Promising Future | AdWeek
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Media Partners, Inc.

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Raleigh, NC 27609
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