As the younger generations enroll in college, student bodies are changing, and so are the marketing materials universities create. Diversity is not a new discussion, but more recently, Generation Z has started to call out institutions for “faking it.” This article from Inside Higher Ed demonstrates this fact by highlighting recent scandals in the article
We all know what marketing is. However, there’s no one-size-fits-all approach to branding, advertising, or any other part of marketing. Every company is different, and each industry has its own set of norms. Consumer expectations often guide what marketers do, whether the goal of the campaign is to fit in or stand out. Education marketing
As online higher education rises in popularity, universities need to think out of the box to break the clutter and get the word out. Online banner ads just aren’t going to cut it in the competitive market. This article from Inside Higher Ed explores a unique marketing technique that Celia Cameron, the vice president of
