Raleigh, NC (May 3, 2016) – Full-service marketing firm Media Partners, Inc. (MPI) received two gold awards for marketing excellence at the 2016 Mid-Atlantic Society for Healthcare Strategy and Marketing Development (MASHSMD) conference last week in Virginia Beach. The awards recognized advertising and media planning for Centra Health, a regional nonprofit healthcare system based in Lynchburg, Virginia.
Centra’s Piedmont Community Health Plan (PCHP) took gold for creative designed to help patients navigate the 2015 Medicare Advantage enrollment, an annual process that’s complicated for many, with deadlines that are often missed. The Centra campaign was promoted through television spots, print ads, direct mail and out-of-home advertising. Final 2015 enrollment numbers showed a significant increase over prior years.
“These awards reflect the strength of our teams in NC and Virginia, and the consistently impactful work they deliver to our clients,” said MPI Partner Sal Conino. “We are honored that MPI is becoming a distinctive marketing partner in Virginia.”
Centra and Media Partners also won gold for two cinema spots that emulated the look and feel of movie trailers.
For Centra Nurse Recruiting, a division of Centra dedicated to maintaining nursing excellence for Centra patients, MPI introduced the stars that play leading roles in the lives of patients. A cinema spot for Centra Rehabilitation inspired sports enthusiasts to return to their favorite game with Centra, the source “for the warrior in all of us.”
“I’m immensely proud of our team and delighted that our industry peers have recognized our work,” said MPI Partner Nancy Bono. “These wins are a successful blending of creative and strategic media planning, and a true testament to our client partnerships.”
The Mid-Atlantic Society for Healthcare Strategy and Marketing Development (MASHSMD) Marketing Excellence Awards celebrate the most outstanding work in the healthcare marketing and public relations industry from the previous year. MASHSMD was formed in 2015 as the result of the merger of the Virginia and Maryland chapters of healthcare PR, marketing, communications, and planning professionals.
To view MPI’s award winning work, click here or connect with Media Partners-Inc. on Facebook.
About Media Partners, Inc. (MPI)
Founded in 2000, MPI is a media marketing agency that has experienced strong growth in recent years, with key account wins and deepened, long-term client relationships. The agency has established itself as a formidable player in the region with strong capabilities in healthcare, education, retail, and media – specifically offering marketing support to a number of broadcast outlets in North Carolina and Virginia. It blends the best of boutique and full-service agencies by offering clients a partnership of creative design and integrated thinking at every turn. With talent and expertise from senior partners, MPI is a media company that understands marketing. MPI has offices in Raleigh, NC and Lynchburg, VA. To learn more about MPI and mindfulmediamarketing, visit http://www.mediapartners-inc.com or connect with Media Partners-Inc. on Facebook.
mpiTOO was founded in 2014 to help charitable organizations accomplish valuable missions. With the talent of a creative agency and the heart of a nonprofit, mpiTOO works with 501C3 organizations to provide the same creative services except at lower than typical agency fees. On the heels of MPI’s five year anniversary and sustained growth, business partners Sal Conino and Nancy Bono wanted to find a way to give back to the community. mpiTOO aims to raise awareness for nonprofits and incite the kind of community action that changes lives. mpiTOO has shared offices with MPI in Raleigh, NC, Lynchburg, VA and Roanoke, VA. To learn more about mpiTOO and our non-profit expertise, visit http://www.mpitoo.com/ or connect with mpiTOO on Facebook.
About Centra Health
Centra is a regional nonprofit healthcare system based in Lynchburg, VA, created in 1987 with the merger of Lynchburg General and Virginia Baptist hospitals. In 2006, Southside Community Hospital in Farmville joined Centra as an affiliate. With more than 6,000 employees, a medical staff of nearly 500, and 150 employed physicians providing care in 38 locations, Centra serves over 500,000 people throughout central and southside Virginia with a comprehensive array of medical services in a variety of convenient settings.