As an agency partnering with many healthcare clients over the years, we know how difficult EMT and nurse recruiting can be! We’ve been executing our Be a Centra Nurse campaign for over six years – we’ve fine-tuned it to the changing labor market and developed tried and true messaging and strategy.

Today, the labor market is a particularly challenging beast in the healthcare sector, as this CNBC article explains. Demand for healthcare professionals has skyrocketed, and hiring has gotten more competitive. Now, it’s not enough to simply advertise an open position – we need to advertise benefits, education assistance, retirement plans, and more.

As the article highlights, it’s an additional challenge to fill positions that require long hours and numerous prerequisites. “Roughly five years ago, there were 15 to 20 applicants per open position, says Joe Kellner, vice president of emergency services and community programs at Northern Light. Today, however, it’s not uncommon to post a job and have zero applicants respond, he said.” This shows that recruiters need to both make the job posting attractive and ensure it reaches a large audience. A winning combination when executed correctly.

Read the full article on CNBC.