Kandy Elliot – The story of Good Samaritan Hospice is best told by the people who have benefited from their services. Kandy not only served on the Good Sam board of directors, but she also experienced the care and compassion first-hand when her mother was terminally ill.
The goal of the campaign was to connect people with the services of Good Sam through testimonials and was measured by visits to the website.
Nelson Harris –Testimonials not only communicate the message in an authentic way, but they also help demonstrate the care and compassion of Good Samaritan Hospice.
This spot was designed to connect people with Hospice with not only the power of a personal story but also the influence of a local pastor.