Recipe: ½ Gin ½ Rose Lime’s Juice Cordial Add both ingredients to a mixing glass with ice. Stir. Strain into a chilled Martini glass. History: The Gimlet was promoted and drunk by British officers back in the 19th Century. Citrus juice was a gift from the Gods to sailors, as it prevented them from catching scurvy – a
Recipe: 2 oz American whiskey (bourbon or rye) 1 tsp of raw or granulated sugar Angostura bitter Orange peel Drop sugar into the bottom of a rocks glass. Add 3 dashes of bitters and a teaspoon of warm water and stir in glass to dissolve. Add several large ice cubes and the whiskey. Stir to
By acquiring recently bankrupt Sorenson Media, Nielsen positions itself to scale and improve upon addressable TV. Nielsen is aiming to improve the value and efficiency across the media chain, from placement to reporting, with this new acquisition and their soon to be launched advanced video advertising group. Historically, Nielsen has measured household TV viewing and
We all know what marketing is. However, there’s no one-size-fits-all approach to branding, advertising, or any other part of marketing. Every company is different, and each industry has its own set of norms. Consumer expectations often guide what marketers do, whether the goal of the campaign is to fit in or stand out. Education marketing
Almost 50 years after the show The Jetsons’ debut, we’re seeing a surprising amount of their futuristic predictions come to life. In the world of healthcare, innovations like wearable medical devices and telemedicine are coming to fruition and rising in popularity. These technological advancements could be the answer to some pertinent problems in the healthcare
