Raleigh, N.C. (May 22, 2013) – Media Partners, Incorporated (MPI), a full-service marketing firm, has received two Measure of Excellence Awards from the Virginia Society of Healthcare Marketing and Public Relations. MPI received the award for At Home with Centra, for a brochure developed for Centra Healthcare in Lynchburg, Virginia and the Centra Nurse Branding Campaign also developed for Centra Health.
The At Home with Centra campaign targeted caregivers in charge of healthcare decisions and showcased important areas of medical services using specialty print, newspaper, and brochures. The integrated message focused on the “story” that every senior has to tell, and the campaign used photographs and images to make seniors feel at home. The nurse branding campaign focused on lifestyle, it showed current nurses at Centra and how their hobbies relate to their responsibilities as a nurse.