Raleigh, NC (March 4, 2014) – The North Carolina Retail Merchants Association (NCRMA) joined other North Carolina companies to sponsor the 24th Annual Marketing Summit at Wake Forest University in Winston-Salem. The Association recognized the MVP undergraduate student with a $1,000 award. The student-run case competition is an annual event sponsored by Wake Forest University’s School of Business and Center for Retail Innovation. It brings together a powerful alliance of manufacturers, retailers and partners designed to drive new retail trends with a 36-hour student case competition. Students come to North Carolina from all over the world to compete.
Raleigh, NC (February 11, 2014) – Strategic marketing agency, Media Partners, Inc. (MPI), announces the addition of Tim McKay as director of client services.
McKay brings over 30 years of public relations and advertising experience to MPI. Before joining MPI full time, McKay owned his own public relations and advertising consulting company where he worked with non-profits, corporations, and political campaigns. He was also the co-owner of Fruition Film, a full service television and radio production company. At Fruition, McKay worked with a broad range of clients, including MPI. However, McKay’s experience in television and radio production extends far beyond that of promotion with skills in writing, acting, producing, directing, and postproduction.
Raleigh, NC (January 30, 2014) – Retail sales were higher than expected for December, and the outlook for 2014 is optimistic. In fact, local economists estimate between 2.5 and 2.8 million U.S. jobs will be created this year. In North Carolina, approximately 100,000 new jobs are expected and many of these will be in retail.
Businesses estimate the strength of consumer spending because it helps in planning. A solid forecast offers consumer confidence along with opportunities that strengthen communities. In 2014, the NC Retail Merchants Association (NCRMA) and its grocery division, the Carolinas Food Industry Council (CFIC), will support communities across North Carolina by helping high school and college students pursue their career goals. The two organizations, through the Retail Consumer Alliance Foundation (RCA), will give away close to $90k in scholarships this year.
Raleigh, N.C. (January 21, 2014) – Hospice of Wake County (HOWC), serving terminally ill patients in Wake, Durham, Johnston, Franklin and Harnett Counties has selected Media Partners, Inc. (MPI) as marketing agency of record for the Foundation’s capital campaign that launched in late 2013. MPI is a growing media marketing agency specializing in media buying, creative services and public relations.
HOWC will raise $6M to expand its Hospice Home, a 20-bed hospice facility used to care for people and families needing a comfortable environment and end-of-life services. MPI’s primary task is to develop marketing materials and secure paid and earned media to support a fundraising campaign vitally needed for this endeavor. Ten additional rooms are planned to help HOWC keep pace with the Triangle’s growing population.
Sanford, NC – Central Carolina Hospital today launched “Path to Health,” a community education and outreach initiative to raise awareness and understanding of the Affordable Care Act (ACA). “Path to Health” is designed to inform and educate Lee county and surrounding areas’ uninsured population and others within the community on how the changes implemented in the healthcare law will impact them and what they need to do in order to secure affordable healthcare coverage.
“We’re excited to bring the ‘Path to Health’ campaign to NC and partner with local organizations to educate the community on what the opening of enrollment of health insurance exchanges mean for them and their families,” said Doug Doris, CEO. “We have always been committed to delivering safe, quality care in the communities we serve. As care givers, ensuring that our community and our patients understand all of the coverage options available to them is an extension of that mission.”