By acquiring recently bankrupt Sorenson Media, Nielsen positions itself to scale and improve upon addressable TV. Nielsen is aiming to improve the value and efficiency across the media chain, from placement to reporting, with this new acquisition and their soon to be launched advanced video advertising group. Historically, Nielsen has measured household TV viewing and
We all know what marketing is. However, there’s no one-size-fits-all approach to branding, advertising, or any other part of marketing. Every company is different, and each industry has its own set of norms. Consumer expectations often guide what marketers do, whether the goal of the campaign is to fit in or stand out. Education marketing
Almost 50 years after the show The Jetsons’ debut, we’re seeing a surprising amount of their futuristic predictions come to life. In the world of healthcare, innovations like wearable medical devices and telemedicine are coming to fruition and rising in popularity. These technological advancements could be the answer to some pertinent problems in the healthcare
Tim McKay Born in Marion, Virginia, Tim became fascinated with photography at an early age. He graduated from the University of Missouri’s School of Journalism with a degree in Photojournalism. After graduation, Tim joined the Governor’s Office of Citizen Affairs to help Governor Jim Hunt promote volunteerism in North Carolina. For that work, he won
Recipe: 2 oz Cuban rum1 oz lime juice¾ oz simple syrup Build all ingredients in a shaker tin with ice. Shake vigorously. Strain into a well-chilled coupe. History: This shaken cocktail ranks higher in terms of importance, as opposed to the Daisy, which is comprised of spirit/citrus/flavored sweetener, because the Daiquiri doesn’t beat around the