Image Image Image 01 Image Image Image Image Image Image Image Image Image Image
Scroll to Top

To Top

Our Team


Sal Conino

Sal Conino / Partner

Sal has over 25 years of experience building brands and executing multi-platform solutions, exploring how various media work together to the best effect. Creativity and visualization are his strengths, and he has a real knack for managing people. Not to mention, he’ll school you at ping-pong.

Email Sal

Nancy Bono

Nancy Bono / Partner

Nancy brings more than 20 years of media experience to MPI, serving a wide variety of local and regional advertisers. Among her skills are account service and number crunching, and making the media process seem simple is her gift. With her high energy and humor, Nancy keeps the MPI hive humming.

Email Nancy

Tim McKay

Tim McKay / Director of Client Services

His background in journalism and mass communications began at the prestigious School of Journalism at the University of Missouri, where he earned his Bachelor’s in Journalism. McKay brings over 30 years of public relations and advertising experience to MPI. Before joining MPI full time, McKay owned his own public relations and advertising consulting company where he worked with non-profits, corporations, and political campaigns. He was also the co-owner of Fruition Film, a full service television and radio production company. At Fruition, McKay worked with a broad range of clients, including MPI. However, McKay’s experience in television and radio production extends far beyond that of promotion. He also has experience in just about every level of production, including writing, acting, producing, directing, and post-production.

Betty Zaring

Betty Zaring / Director of Account Services

Betty brings over 30 years of health care experience to MPI. With a medical social work background , passion for improving systems and vision for business development her career touched multiple health care settings such as acute care hospital, skilled nursing facilities, intermediate care, assisted living, independent living, acute rehabilitation, child and adult mental health, long term acute care hospital, home health, hospice, out patient rehabilitation clinics , and PACE. Betty brings senior level leadership , program creation and planning experience and a positive approach to helping businesses grow.

Jen Rhoton

Jen Rhoton / Creative Director, Traditional

Jen brings 10 years of design experience to Media Partners. She has created engaging concepts for a diverse group of clients, from non-profit to pharmaceutical. Bringing focus and analytical thinking to every design project, Jen’s not your typical art director. She is a rare combination of right and left brain thinking. Imagine that…….an organized artist.

Rachel Gaffney

Rachel Vincent / Senior Media Buyer

Efficient and effective, Rachel joined MPI in 2009 as an intern after graduation from East Carolina University and became the media buyer in 2010. Known for wearing her tiara around the office, Rachel is responsible for planning and placing media buys as well as scheduling with various media outlets.

Ashley Riley

Ashley Riley / Senior Designer

A proud graduate of East Carolina University, with a degree in business marketing, Ashley works with the art director on creative work.  After joining MPI as an intern in 2009, Ashley became a full-time employee in 2011. When Ashley is not working on the next piece of creative you can find her soaking up the rays at the beach or pinning the latest fashion trends on her Pinterest wall.

Chelsey Bartles

Chelsey Bartles / Associate Account Executive

Chelsey is a recent graduate of NC State University and was an intern at MPI her last semester of college. She became a full time employee after graduation and served as an account coordinator for the creative department. Chelsey is now an Associate Account Executive and keeper of all details. In her free time she enjoys attending sporting events, watching movies, dancing and working out.

Kim Morris

Kim Morris / PR Specialist

Kim’s expertise spans 20 years in industries that range from apparel and electronics to blood banking, yes blood banking. Always focused on results, Kim knows how to craft a story and position it in just the right context for maximum media exposure and client benefit. She is MPI’s PR “Go-getter”.

Lori Carter

Lori Carter / Senior Media Buyer

Lori Carter brings over 20 years of media experience to Media Partners.  She started her career at Y&R New York, and found her home in media, working at stations in Memphis, Little Rock and at WRAL-TV in Raleigh.  Having worked at a variety of agencies and stations, she brings a unique knowledge of media, both operationally and in negotiation. She combines her love of research (yes, love) and building strong relationships with media to produce results for clients. When she’s not crunching data or working with media reps, you’ll find Lori with her husband and daughter at the pool, on the soccer field or on the boat.

Jennifer Walsh

Jennifer Walsh / Media Buyer

Jenn started as an intern here in the Fall of 2013 and became full-time in the Fall of 2014. She has gone from being a Media Coordinator to most recently, a Media Buyer. She is a graduate from The University of North Carolina at Charlotte with a degree in Mass-Media Communication Studies. She is a hard worker with the willingness to help others whenever and wherever her assistance is needed. Sports are her passion. In her free time she enjoys spending time with her family and friends, attending sporting events, country concerts and loves to have a good time!

Marissa Lopez

Marissa Lopez / Marketing Coordinator

Marissa is a recent graduate of William Peace University. She has gained political experience working with Common Cause North Carolina, North Carolina Guardian ad Litem and Lillian’s List. These internships helped position her to handle public relations working with our political campaigns and non-profit clients. She enjoys music festivals, cooking and shopping.