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May 2013 - Media Partners Inc

Local Marketing Agency Wins ‘Measure of Excellence’ Awards for Healthcare

Raleigh, N.C. (May 22, 2013) Media Partners, Incorporated (MPI), a full-service marketing firm, has received two Measure of Excellence Awards from the Virginia Society of Healthcare Marketing and Public Relations.  MPI received the award for At Home with Centra, for a brochure developed for Centra Healthcare in Lynchburg, Virginia and the Centra Nurse Branding Campaign also developed for Centra Health.

The At Home with Centra campaign targeted caregivers in charge of healthcare decisions and showcased important areas of medical services using specialty print, newspaper, and brochures.  The integrated message focused on the “story” that every senior has to tell, and the campaign used photographs and images to make seniors feel at home. The nurse branding campaign focused on lifestyle, it showed current nurses at Centra and how their hobbies relate to their responsibilities as a nurse.

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Sanford, May 16, 2013 – The Joint Commission, in conjunction with The American Heart Association/American Stroke Association, recently recognized Central Carolina Hospital with Advanced Certification for Primary Stroke Centers. Achievement of Primary Stroke Center Certification signifies an organization’s dedication to fostering better outcomes for patients. Central Carolina Hospital’s Primary Stroke Center Certification has demonstrated that their program meets critical elements of performance to achieve long-term success in improving outcomes for stroke patients.

Central Carolina Hospital underwent a rigorous on-site review in February 2013. A Joint Commission expert reviewed Central Carolina Hospital’s compliance with the requirements for The Joint Commission’s Disease-Specific Care Certification program as well as primary stroke center requirements, such as collecting Joint Commission core measure data and using it for performance improvement activities.

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CENTRAL CAROLINA HOSPITAL receives American Heart Association’s Get With The Guidelines-Heart Failure Gold Plus Quality Achievement Award and for the First Time-Stroke Silver Plus Quality Achievement Award

Award demonstrates Central Carolina Hospital commitment to quality care for heart failure and stroke patients

Sanford, May 8, 2013Central Carolina Hospital has received the Get With The Guidelines®–Heart Failure Gold Plus Quality Achievement Award from the American Heart Association. The recognition signifies that Central Carolina Hospital has reached an exceptional goal of treating heart failure patients according to the guidelines of care recommended by the American Heart Association/American College of Cardiology.  On the same day, Central Carolina Hospital also received the American Heart Association/American Stroke Association’s Get With The Guidelines®-Stroke Silver Plus Quality Achievement Award.  The award recognizes Central Carolina Hospital’s commitment and success in implementing a higher standard of stroke care by ensuring that stroke patients receive treatment according to nationally accepted standards and recommendations.

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Eight…Eighties Partner with the Elks Lodge to Present Lucy Nightgowns

Kinston, N.C. (May 7, 2013) Mother’s Day is just around the corner, and the Eight Eighties of Kinston plan to recognize women in the military, particularly those who have been wounded in service.  This Thursday, 100 Lucy nightgowns – made in America with the same patented cotton construction as the popular C-shirt – will be delivered to Fort Bragg’s Wounded Transition Battalion (WTB).  The Elks Lodge of Kinston and Fayetteville have partnered with the super seniors to deliver the gowns.   The Eight Eighties simply want to say thank you and recognize the service of women soldiers who are currently living in the WTB Complex.

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Media Partners Wins Three Inspire Awards from NCPRSA

Local full-service marketing firm recognized for outstanding public relations work

Raleigh, N.C. (May 7, 2013) Media Partners, Incorporated (MPI) has received three Inspire Awards for excellence from the North Carolina Public Relations Society of America.  The awards were presented last week at a banquet, emceed by Tamara Gibbs of ABC11-WTVD at the Morehead Planetarium in Chapel Hill.

MPI received bronze awards for two media relations campaigns.  The first award recognized Central Carolina Hospital in Sanford, N.C., and a project called “Operation Special Delivery.”  The effort highlighted the hospital’s birth center and the growing number of Skype deliveries resulting from long military deployments.

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